INS started in the summer of 2020, in our living room where a family of 5 had a vision. The WHY?? To bridge the gap among families across the continents, spread happiness and contentment by turning seasonal trends and everyday essentials into colourful design pieces with a concrete standard of ultimate quality, creativity, and mastery at the most affordable prices. Yes: You don’t have to be rich to be stylish. A concept now brought to perfection by INS apparels collective; Ishmail, Mamah, Isham, Inam, Inaaya. INS bears each of our initials and identity. This is so personal to us as a family and thus our goal is to ensure we extend the warmth, love , and unity we so value to You and yours. Each piece you buy from INS comes with part of our family’s heart to yours. “Success isn’t always about money; but positively impacting other people’s lives.” Thank You for patronizing and helping our small business today.